> For the complete documentation index, see [llms.txt](https://docs.shop-studio.io/shopware/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shop-studio.io/shopware/de/erweiterungen/pixelyourshop/tracking.md).

# Tracking

Das Tracking der verschiedenen Verkaufskanäle wie Google, Facebook, Pinterest & Hotjar ist in wenigen Schritten erledigt. Hier geht es zu der Einrichtung:

* [Google Analytics](/shopware/de/erweiterungen/pixelyourshop/tracking/google-analytics-tracking.md)
* [Google Ads](/shopware/de/erweiterungen/pixelyourshop/tracking/google-ads-tracking.md)
* [Google Tag Manager](/shopware/de/erweiterungen/pixelyourshop/tracking/google-tag-manager-tracking.md)
* [Facebook](/shopware/de/erweiterungen/pixelyourshop/tracking/facebook-tracking.md)
* [Instagram](/shopware/de/erweiterungen/pixelyourshop/tracking/instagram-tracking.md)
* [Hotjar](/shopware/de/erweiterungen/pixelyourshop/tracking/hotjar-tracking.md)
* [Pinterest](/shopware/de/erweiterungen/pixelyourshop/tracking/pinterest-tracking.md)

## Zuordnung von Kanälen zu Pixeln <a href="#zuordnung-von-kanalen-zu-pixeln" id="zuordnung-von-kanalen-zu-pixeln"></a>

Interessant zu wissen ist, dass manche Kanäle über den selben Pixel eingerichtet werden. Die folgende Tabelle verdeutlicht diese Zuordnung:

|             Kanal             |           Pixel          |
| :---------------------------: | :----------------------: |
| Google Analytics & Google Ads |        Google gtag       |
|       Google Tag Manager      | Google Tag Manager Pixel |
|      Facebook & Instagram     |      Facebook Pixel      |
|             Hotjar            |       Hotjar Pixel       |
|           Pinterest           |      Pinterest Pixel     |


---

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