Tracking
The tracking of the different sales channels like Google, Facebook, Pinterest & Hotjar is done in a few steps. Click here to go to the setup instructions:

Assignment of channels to pixels

It is interesting to know that some channels are set up using the same pixel. The following table illustrates this assignment:
Kanal
Pixel
Google Analytics & Google Ads
Google gtag
Google Tag Manager
Google Tag Manager Pixel
Facebook & Instagram
Facebook Pixel
Hotjar
Hotjar Pixel
Pinterest
Pinterest Pixel