Events

Here you can find a detailed overview of all events with example data that are sent to VWO.

View product

Triggered when a customer views a product detail page.

{
    "event": "view_product",
    "product_id": "SW-10001",
    "product_name": "Jeans",
    "price": 49.99,
    "currency": "EUR",
    "category": "Clothing > Pants > Jeans",
    "categoryLevel1": "Clothing",
    "categoryLevel2": "Pants",
    "categoryLevel3": "Jeans",
    "categoryLevel4": null,
    "categoryLevel5": null,
    "brand": "Denim Co.",
    "sku": "SW-10001",
    "ean": "4006381333931",
    "quantity": 1,
    "variant": "Blue/32",
    "stock": 25,
    "available": true
}

Add to cart

Triggered when a customer adds a product to the cart.

Remove from cart

Triggered when a customer removes a product from the cart.

View cart

Triggered when a customer views the cart page.

Purchase

Triggered when a customer completes an order.

Login

Triggered when a customer logs in to their account.

Sign up

Triggered when a customer registers a new account.

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