Conversions und Events

Hier kannst du eine detaillierte Übersicht mit Beispieldaten finden, welche Conversions und Events mit welchen Daten zu Google Ads übertragen werden.

Add to cart

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamisches Remarketing:

{
    'send_to': `conversion-id`,
    'value': 9.99,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1
        }
    ]
}

Begin checkout

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Checkout progress

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Login

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
}

Purchase

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamisches Remarketing:

{
    'send_to': `conversion-id`,
    'transaction_id': 'SW-123456',
    'value': 10,
    'currency': 'EUR',
    'tax': 1.9,
    'shipping': 0,
    'affiliation': 'facebook/post',
    'coupon': 'DISCOUNT-20',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1
        }
    ]
}

Remove from cart

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Search

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
}

Sign up

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
}

View item

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamisches Remarketing:

{
    'send_to': `conversion-id`,
    'value': 9.99,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1
        }
    ]
}

View item list

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamisches Remarketing:

{
    'send_to': `conversion-id`,
    'value': 10,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1
        }
    ]
}

View product search results

Conversion-Tracking:

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamisches Remarketing:

{
    'send_to': `conversion-id`,
    'search_term': 'jeans',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1
        }
    ]
}