Conversions und events

Here you can find a detailed overview with example data, which conversions and events are transferred to with which data are transferred to Google Ads.

Add to cart

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamic remarketing (add_to_cart):

{
    'value': 9.99,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}

Begin checkout

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Checkout progress

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Login

{
    'send_to': `conversion-id/conversion-label`,
}

Purchase

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamic remarketing (purchase):

{
    'transaction_id': 'SW-123456',
    'value': 10,
    'currency': 'EUR',
    'tax': 1.9,
    'shipping': 0,
    'affiliation': 'facebook/post',
    'coupon': 'DISCOUNT-20',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}

Remove from cart

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Search

{
    'send_to': `conversion-id/conversion-label`,
}

Sign up

{
    'send_to': `conversion-id/conversion-label`,
}

View item

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamic remarketing (view_item):

{
    'value': 9.99,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}

View item list

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamic remarketing (view_item_list):

{
    'value': 10,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}

View product search results

{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}

Dynamic remarketing (view_search_results):

{
    'search_term': 'jeans',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}