# Conversions und events

Here you can find a detailed overview with example data, which conversions and events are transferred to with which data are transferred to Google Ads.

## Add to cart <a href="#add-to-cart" id="add-to-cart"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}
```

Dynamic remarketing (add\_to\_cart):

```
{
    'value': 9.99,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}
```

## Begin checkout <a href="#begin-checkout" id="begin-checkout"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}
```

## Checkout progress <a href="#checkout-progress" id="checkout-progress"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}
```

## Login <a href="#login" id="login"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
}
```

## Purchase <a href="#purchase" id="purchase"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}
```

Dynamic remarketing (purchase):

```
{
    'transaction_id': 'SW-123456',
    'value': 10,
    'currency': 'EUR',
    'tax': 1.9,
    'shipping': 0,
    'affiliation': 'facebook/post',
    'coupon': 'DISCOUNT-20',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}
```

## Remove from cart <a href="#remove-from-cart" id="remove-from-cart"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}
```

## Search <a href="#search" id="search"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
}
```

## Sign up <a href="#sign-up" id="sign-up"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
}
```

## View item <a href="#view-item" id="view-item"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}
```

Dynamic remarketing (view\_item):

```
{
    'value': 9.99,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}
```

## View item list <a href="#view-item-list" id="view-item-list"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}
```

Dynamic remarketing (view\_item\_list):

```
{
    'value': 10,
    'currency': 'EUR',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}
```

## View product search results <a href="#view-product-search-results" id="view-product-search-results"></a>

```
{
    'send_to': `conversion-id/conversion-label`,
    'value': 9.99,
    'currency': 'EUR'
}
```

Dynamic remarketing (view\_search\_results):

```
{
    'search_term': 'jeans',
    'items': [
        {
            'google_business_vertical': 'retail',
            'id': 'SW-123456',
            'name': 'Jeans',
            'price': 9.99,
            'currency': 'EUR',
            'quantity': 1,
            'variant': 'Blue'
        }
    ]
}
```


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