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Conversions und events
Here you can find a detailed overview with example data, which conversions and events are transferred to with which data are transferred to Google Ads.

Add to cart

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{
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'send_to': `conversion-id/conversion-label`,
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'value': 9.99,
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'currency': 'EUR'
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}
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Dynamic remarketing (add_to_cart):
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{
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'value': 9.99,
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'currency': 'EUR',
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'items': [
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{
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'google_business_vertical': 'retail',
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'id': 'SW-123456',
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'name': 'Jeans',
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'price': 9.99,
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'currency': 'EUR',
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'quantity': 1,
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'variant': 'Blue'
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}
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]
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}
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Begin checkout

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{
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'send_to': `conversion-id/conversion-label`,
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'value': 9.99,
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'currency': 'EUR'
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}
Copied!

Checkout progress

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{
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'send_to': `conversion-id/conversion-label`,
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'value': 9.99,
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'currency': 'EUR'
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}
Copied!

Login

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{
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'send_to': `conversion-id/conversion-label`,
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}
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Purchase

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{
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'send_to': `conversion-id/conversion-label`,
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'value': 9.99,
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'currency': 'EUR'
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}
Copied!
Dynamic remarketing (purchase):
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{
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'transaction_id': 'SW-123456',
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'value': 10,
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'currency': 'EUR',
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'tax': 1.9,
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'shipping': 0,
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'affiliation': 'facebook/post',
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'coupon': 'DISCOUNT-20',
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'items': [
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{
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'google_business_vertical': 'retail',
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'id': 'SW-123456',
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'name': 'Jeans',
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'price': 9.99,
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'currency': 'EUR',
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'quantity': 1,
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'variant': 'Blue'
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}
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]
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}
Copied!

Remove from cart

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{
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'send_to': `conversion-id/conversion-label`,
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'value': 9.99,
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'currency': 'EUR'
5
}
Copied!

Search

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{
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'send_to': `conversion-id/conversion-label`,
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}
Copied!

Sign up

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{
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'send_to': `conversion-id/conversion-label`,
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}
Copied!

View item

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{
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'send_to': `conversion-id/conversion-label`,
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'value': 9.99,
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'currency': 'EUR'
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}
Copied!
Dynamic remarketing (view_item):
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{
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'value': 9.99,
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'currency': 'EUR',
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'items': [
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{
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'google_business_vertical': 'retail',
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'id': 'SW-123456',
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'name': 'Jeans',
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'price': 9.99,
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'currency': 'EUR',
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'quantity': 1,
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'variant': 'Blue'
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}
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]
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}
Copied!

View item list

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{
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'send_to': `conversion-id/conversion-label`,
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'value': 9.99,
4
'currency': 'EUR'
5
}
Copied!
Dynamic remarketing (view_item_list):
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{
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'value': 10,
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'currency': 'EUR',
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'items': [
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{
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'google_business_vertical': 'retail',
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'id': 'SW-123456',
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'name': 'Jeans',
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'price': 9.99,
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'currency': 'EUR',
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'quantity': 1,
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'variant': 'Blue'
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}
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]
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}
Copied!

View product search results

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{
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'send_to': `conversion-id/conversion-label`,
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'value': 9.99,
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'currency': 'EUR'
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}
Copied!
Dynamic remarketing (view_search_results):
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{
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'search_term': 'jeans',
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'items': [
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{
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'google_business_vertical': 'retail',
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'id': 'SW-123456',
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'name': 'Jeans',
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'price': 9.99,
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'currency': 'EUR',
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'quantity': 1,
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'variant': 'Blue'
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}
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]
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}
Copied!