Conversions und events

Here you can find a detailed overview with example data, which conversions and events are transferred to with which data are transferred to Google Ads.

Add to cart

{
'send_to': `conversion-id/conversion-label`,
'value': 9.99,
'currency': 'EUR'
}

Dynamic remarketing (add_to_cart):

{
'value': 9.99,
'currency': 'EUR',
'items': [
{
'google_business_vertical': 'retail',
'id': 'SW-123456',
'name': 'Jeans',
'price': 9.99,
'currency': 'EUR',
'quantity': 1,
'variant': 'Blue'
}
]
}

Begin checkout

{
'send_to': `conversion-id/conversion-label`,
'value': 9.99,
'currency': 'EUR'
}

Checkout progress

{
'send_to': `conversion-id/conversion-label`,
'value': 9.99,
'currency': 'EUR'
}

Login

{
'send_to': `conversion-id/conversion-label`,
}

Purchase

{
'send_to': `conversion-id/conversion-label`,
'value': 9.99,
'currency': 'EUR'
}

Dynamic remarketing (purchase):

{
'transaction_id': 'SW-123456',
'value': 10,
'currency': 'EUR',
'tax': 1.9,
'shipping': 0,
'affiliation': 'facebook/post',
'coupon': 'DISCOUNT-20',
'items': [
{
'google_business_vertical': 'retail',
'id': 'SW-123456',
'name': 'Jeans',
'price': 9.99,
'currency': 'EUR',
'quantity': 1,
'variant': 'Blue'
}
]
}

Remove from cart

{
'send_to': `conversion-id/conversion-label`,
'value': 9.99,
'currency': 'EUR'
}

Search

{
'send_to': `conversion-id/conversion-label`,
}

Sign up

{
'send_to': `conversion-id/conversion-label`,
}

View item

{
'send_to': `conversion-id/conversion-label`,
'value': 9.99,
'currency': 'EUR'
}

Dynamic remarketing (view_item):

{
'value': 9.99,
'currency': 'EUR',
'items': [
{
'google_business_vertical': 'retail',
'id': 'SW-123456',
'name': 'Jeans',
'price': 9.99,
'currency': 'EUR',
'quantity': 1,
'variant': 'Blue'
}
]
}

View item list

{
'send_to': `conversion-id/conversion-label`,
'value': 9.99,
'currency': 'EUR'
}

Dynamic remarketing (view_item_list):

{
'value': 10,
'currency': 'EUR',
'items': [
{
'google_business_vertical': 'retail',
'id': 'SW-123456',
'name': 'Jeans',
'price': 9.99,
'currency': 'EUR',
'quantity': 1,
'variant': 'Blue'
}
]
}

View product search results

{
'send_to': `conversion-id/conversion-label`,
'value': 9.99,
'currency': 'EUR'
}

Dynamic remarketing (view_search_results):

{
'search_term': 'jeans',
'items': [
{
'google_business_vertical': 'retail',
'id': 'SW-123456',
'name': 'Jeans',
'price': 9.99,
'currency': 'EUR',
'quantity': 1,
'variant': 'Blue'
}
]
}