Hotjar Tracking

The tracking setup works via the Hotjar Pixel and is done in a few steps.


You can configure the following steps per sales channel & language individually, which ultimately gives you more tracking flexibility.

Activate tracking

To activate the Hotjar Pixel you have to go to "Your sales channel" > Pixel Your Shop > Hotjar in the admin and activate the Opt-In switch.

Connect accounts

After activation, you simply need to add your Hotjar ID. Note that you can also connect multiple accounts at the same time by simply placing multiple IDs in the same input.

Enable tracking events

By default, all tracking events are disabled. To activate the individual events you simply have to activate the corresponding switch. If you do not know exactly which events you need, we recommend simply activate all tracking events. Collecting more data can never hurt!

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