> For the complete documentation index, see [llms.txt](https://docs.shop-studio.io/shopware/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shop-studio.io/shopware/extensions/pixelyourshop/tracking/hotjar.md).

# Hotjar Tracking

The tracking setup works via the `Hotjar Pixel` and is done in a few steps.

{% hint style="info" %}
Tip

You can configure the following steps per sales channel & language individually, which ultimately gives you more tracking flexibility.
{% endhint %}

### Activate tracking <a href="#activate-tracking" id="activate-tracking"></a>

To activate the `Hotjar Pixel` you have to go to `"Your sales channel" > Pixel Your Shop > Hotjar` in the admin and activate the `Opt-In` switch.

### Connect accounts <a href="#connect-accounts" id="connect-accounts"></a>

After activation, you simply need to add your `Hotjar ID`. Note that you can also connect multiple accounts at the same time by simply placing multiple IDs in the same input.

### Enable tracking events <a href="#enable-tracking-events" id="enable-tracking-events"></a>

By default, all tracking events are disabled. To activate the individual events you simply have to activate the corresponding switch. If you do not know exactly which events you need, we recommend simply activate all tracking events. Collecting more data can never hurt!


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.shop-studio.io/shopware/extensions/pixelyourshop/tracking/hotjar.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.