# Microsoft Advertising

The tracking setup works via the `Microsoft Advertising UET tag`, but this is done within a few minutes.

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**Tip**

You can configure the following steps per sales channel & language individually, which ultimately gives you more tracking flexibility.
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### Activate tracking <a href="#activate-tracking" id="activate-tracking"></a>

To activate the `Microsoft Advertising UET Tag` you have to go to  `"Your sales channel" > Pixel Your Shop >Microsoft Advertising`   in the admin and activate the `Opt-In` switch.

### Connect accounts <a href="#konten-verbinden" id="konten-verbinden"></a>

After activation, you simply need to add your `Tag ID`. Note that unlike Google Ads, Google Analytics or Facebook, you only enter a single `Tag ID`. This is for technical reasons.

### Enable tracking events <a href="#tracking-events-aktivieren" id="tracking-events-aktivieren"></a>

By default, all tracking events are disabled. To activate the individual events you simply have to activate the corresponding switch. If you do not know exactly which events you need, we recommend simply activate all tracking events.