Google Ads Tracking

The setup of the tracking works the same way as Google Analytics via the Google gtag, which makes it particularly easy to set up.


You can configure the following steps per sales channel & language individually, which ultimately gives you more tracking flexibility.

Activate tracking

To activate the Google gtag you have to go to "Your sales channel" > Pixel Your Shop > Google gtag in the admin and activate the Opt-In switch.

Connect accounts

After activation, you simply need to add your Google Ads Conversion ID. Note that you can also connect multiple accounts at the same time by simply placing multiple IDs in the same input.

Enable tracking events

By default, all tracking events are disabled. To activate the individual events you simply have to activate the corresponding switch. If you do not know exactly which events you need, we recommend simply activate all tracking events. Collecting more data can never hurt!

Use conversion IDs & labels

You also have the possibility to include one or more conversion IDs & labels for Google Ads - and that individually for each event! Unfold the tracking event via the gear icon to configure it.

There you can find the input field Google Ads Conversion IDs & Labels. Note that you have to separate the conversion ID from the label with a /.

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