Google Ads tagdata source in Google Ads under
Shared libraries > Audience manager > Your data sources. You may need to create a new tag here
Retailas the type.
Shared Libraries >Audience manager > Segmentsthat multiple segments have been set up automatically. There is nothing else to note here for the time being.
Extensions > My extensions > Apps > Google Ads (Cloud) ... > Configurationyou have to activate all events for dynamic remarketing. At least that would be our recommendation.
Google Merchant Center. The campaigns, however, will be placed via Google Ads. Therefore, both tools must be connected.
Product comparisonin the Shopware admin before.
Google Shopping (XML)must be used as a template. If necessary, go through whether other information must be filled out. Also, the sales channel must be marked as
Shoppingas the campaign type.