# Dynamic remarketing setup

This short tutorial describes how to properly set up dynamic remarketing with the app.

### Set up data source in Google Ads

The first step is to set up the `Google Ads tag` data source in Google Ads under `Shared libraries > Audience manager > Your data sources`. You may need to create a new tag here

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2F6DWOKtDgg1J3LBiH1GuH%2F1.jpg?alt=media\&token=f19d02c4-6232-4cb1-8b8e-8a1177d43e16)

It is important that you enable the second option in `Remarketing` and select `Retail` as the type.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2F4Mox6oTXClT2cwMsrrds%2F2.jpg?alt=media\&token=f881d59d-5dc2-4770-82cd-8005503b1ff1)

Now you will see under `Shared Libraries >Audience manager > Segments` that multiple segments have been set up automatically. There is nothing else to note here for the time being.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2F05LN85Dsyu0GVgodaXvY%2F3.jpg?alt=media\&token=f13bc8fd-8906-4c3d-aede-c07a74cb3900)

In the admin itself, you need to go to the settings under `Extensions > My extensions > Apps > Google Ads (Cloud) ... > Configuration` you have to activate all events for dynamic remarketing. At least that would be our recommendation.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FDB3rYQZkBZWcWbEivl4I%2F4.jpg?alt=media\&token=e83939d9-bf63-47be-8fe8-b1e0946d3ffc)

The first part is now done. Don't forget to delete the cache!

### Connect Google Merchant Center with Google Ads

Dynamic remarketing only works if Google knows your products. Uploading the products themselves works via `Google Merchant Center`. The campaigns, however, will be placed via Google Ads. Therefore, both tools must be connected.

First you need to log in to Google Merchant Center to upload multiple products.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2Fi9pehjMOX2MZW95PSGBj%2F5.png?alt=media\&token=07e5f7e7-d3b5-4d5b-99d4-a0f1ac6df145)

Next, you need to set up a scheduled fetch so that your products are renewed automatically and regularly.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FiaiN0JEkFuUbd3hs0eAN%2F6.png?alt=media\&token=6cb4acde-5418-4e0c-b4d8-364f27244a12)

To get the right URL you have to set up a sales channel for a `Product comparison` in the Shopware admin before.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FZWoYR8CtZuEACNlZj8Oz%2F7.jpg?alt=media\&token=6d014411-3042-4cca-8f0e-9c922b06de25)

`Google Shopping (XML)`must be used as a template. If necessary, go through whether other information must be filled out. Also, the sales channel must be marked as `active`!

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FExwUPXHG574oox2ohTq7%2F8.jpg?alt=media\&token=c3612227-e69d-48e8-8258-675d5c98ca3b)

Here you can see the export URL that you need for Google Merchant Center. You have to copy it.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2Ffpp0892k7HCQ3fuLpt7B%2F9.jpg?alt=media\&token=977f75b9-0ca3-48bf-a8d4-6e3ba71716ec)

Back in the Google Merchant Center you have to enter this URL.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2F4YkA9VhFTtKowoZfjtst%2F10.jpg?alt=media\&token=af8e015d-5645-4925-8377-19a31995e3fe)

If you clicked continue, you will see that the products are uploaded. Here you need to make sure that everything has been successful and take into account possible error messages.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FEKV9Kq209aUSIFdionEn%2F11.jpg?alt=media\&token=fbd9eec1-9884-4d4e-8643-68d821235d16)

In Google Merchant Center, you will then need to connect Google Ads so that you can later create campaigns that can access these uploaded products.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FDkNiDZQLAN56Sqxq9AZu%2F12.jpg?alt=media\&token=1bc6b882-188f-4f3d-b4c6-2942ab09482f)

Back in Google Ads, you can create a new campaign. The objective is up to you.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FvBDx4X5EgAY3YSN2xNWK%2F13.jpg?alt=media\&token=47d82bfa-e988-4588-a41a-b64f9fb8bd12)

You need to select `Shopping` as the campaign type.

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FYZfI2RhmLJzjlGDtaNkK%2F14.png?alt=media\&token=3d7954b2-8f3a-4d1e-a7fc-f283b944bf76)

If you have linked everything correctly, then you can select your linked Google Merchant Center account. After that you can set some settings and start the campaign!

![](https://1923190518-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MhDVIwCi_IMhrBtbXDD-1972196547%2Fuploads%2FFO5JtNRbNd3IQaASlBeI%2F15.jpg?alt=media\&token=67d4b62c-8233-455b-95b9-10175c0d875a)