> For the complete documentation index, see [llms.txt](https://docs.shop-studio.io/shopware/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shop-studio.io/shopware/extensions/google-ads-cloud/dynamic-remarketing-setup.md).

# Dynamic remarketing setup

This short tutorial describes how to properly set up dynamic remarketing with the app.

### Set up data source in Google Ads

The first step is to set up the `Google Ads tag` data source in Google Ads under `Shared libraries > Audience manager > Your data sources`. You may need to create a new tag here

![](/files/i1Xk9eEVsBiudHT26Y8r)

It is important that you enable the second option in `Remarketing` and select `Retail` as the type.

![](/files/mMAhHo0vpQg1Eg1jCces)

Now you will see under `Shared Libraries >Audience manager > Segments` that multiple segments have been set up automatically. There is nothing else to note here for the time being.

![](/files/4l09jAIqIU2PlX7QUh7u)

In the admin itself, you need to go to the settings under `Extensions > My extensions > Apps > Google Ads (Cloud) ... > Configuration` you have to activate all events for dynamic remarketing. At least that would be our recommendation.

![](/files/tGGhWVpBzxuCWGKGVka0)

The first part is now done. Don't forget to delete the cache!

### Connect Google Merchant Center with Google Ads

Dynamic remarketing only works if Google knows your products. Uploading the products themselves works via `Google Merchant Center`. The campaigns, however, will be placed via Google Ads. Therefore, both tools must be connected.

First you need to log in to Google Merchant Center to upload multiple products.

![](/files/sfl2d9GSnEkxUWwVCn4h)

Next, you need to set up a scheduled fetch so that your products are renewed automatically and regularly.

![](/files/6B7ypgkJp7qaiMaf1MvW)

To get the right URL you have to set up a sales channel for a `Product comparison` in the Shopware admin before.

![](/files/T9jsehA6LOZoWb7hyuG1)

`Google Shopping (XML)`must be used as a template. If necessary, go through whether other information must be filled out. Also, the sales channel must be marked as `active`!

![](/files/Mv3xfR0HeXp3yVK7tZoi)

Here you can see the export URL that you need for Google Merchant Center. You have to copy it.

![](/files/pzYC7hNdycTYD72Db4oM)

Back in the Google Merchant Center you have to enter this URL.

![](/files/hYJR0En8fIDwOgocQAwh)

If you clicked continue, you will see that the products are uploaded. Here you need to make sure that everything has been successful and take into account possible error messages.

![](/files/qGhPPsfIg6vGkn54rob7)

In Google Merchant Center, you will then need to connect Google Ads so that you can later create campaigns that can access these uploaded products.

![](/files/BkdLLu98Rqng0gMKl2s3)

Back in Google Ads, you can create a new campaign. The objective is up to you.

![](/files/Ucc37dxaECegSdxBWcOd)

You need to select `Shopping` as the campaign type.

![](/files/KJhXySXZ74ualOSxHxyn)

If you have linked everything correctly, then you can select your linked Google Merchant Center account. After that you can set some settings and start the campaign!

![](/files/aac1DesnTHlnZLZRxHrE)