Google Ads tag
data source in Google Ads under Shared libraries > Audience manager > Your data sources
. You may need to create a new tag hereRemarketing
and select Retail
as the type.Shared Libraries >Audience manager > Segments
that multiple segments have been set up automatically. There is nothing else to note here for the time being.Extensions > My extensions > Apps > Google Ads (Cloud) ... > Configuration
you have to activate all events for dynamic remarketing. At least that would be our recommendation.Google Merchant Center
. The campaigns, however, will be placed via Google Ads. Therefore, both tools must be connected.Product comparison
in the Shopware admin before.Google Shopping (XML)
must be used as a template. If necessary, go through whether other information must be filled out. Also, the sales channel must be marked as active
!Shopping
as the campaign type.