To track events like purchases, shopping cart actions or other conversions with Google Ads, you need the correct
Conversion ID and
Conversion labels. You need to enter them in the app.
Below you can find a short explanation about
Conversion IDs and labels and read a small tutorial, how to set up e.g. the conversion for purchases correctly.
It is important to understand what exactly
Conversion IDs and labels are in Google Ads, so that you can set them up correctly.
First of all you need to know that of course every company or individual can have their own Google Ads account. Therefore, somehow you have to be able to keep them apart, especially when tracking.
Since the accounts cannot have real names like "Sarah" or "Fresh Company", otherwise they would be assigned multiple times and cause confusion, you have to use a unique sequence of letters and characters instead, e.g. "761626278", to be able to distinguish the accounts. This is exactly what the
Conversion ID is for.
:: tip Tip Each account always has only one
Conversion ID, even if several
conversion actions are created with the corresponding
Conversion labels. :::
Now, in a store, a wide variety of events can be tracked, which in the context of Google Ads are called
conversion actions. Events can be anything and Google Ads does not define more precisely what an event is.
For a store, typical events such as "purchase", "added to cart" or "checkout started" are usually set up, which also usually contain dynamic values like prices or total order amounts.
Through these dynamic values, you can later directly read how profitable the ads are, because you can now see the income in addition to the expenses. That's why an app like "Google Ads (Cloud)" is essential for your revenue!
Now it is so, that also the events need a unique name for differentiation, so that the events are technically seen correctly with the tracking be assigned correctly. This is what the
Conversion labels are for.
:: tip Tip Each account always has one or more different
Conversion labels. More precisely defined: One
Conversion label per
conversion action. :::
With the knowledge of what exactly
Conversion IDs and labels are, you can now set up the most important event there is for your store: A purchase! You can also go through this tutorial again for any other event.
1: First you have to log in to Google Ads and go to your
2: Next you need to set up a new
3: In this step you need to configure the
Conversion action with the right values. In the image below you can see the optimal configuration.
4: Now you are almost there: Here you can easily read your corresponding
Conversion ID and label and copy them for the next step.
5: In the Shopware admin you can now go to
Extensions > My Extensions > Apps > Google Ads ... > Configuration and enter your
Conversion ID. Make sure to activate the tracking!
6: Now scroll down to enter your
Conversion label at
Conversion: Purchase. Make sure to activate the conversion. Now click on the button
Save and clear your complete store cache if necessary. Your purchases should now be tracked correctly!