Conversion ID
and Conversion labels
. You need to enter them in the app.Conversion IDs and labels
and read a small tutorial, how to set up e.g. the conversion for purchases correctly.Conversion IDs and labels
are in Google Ads, so that you can set them up correctly.Conversion ID
is for.Conversion ID
, even if several conversion actions
are created with the corresponding Conversion labels
.conversion actions
. Events can be anything and Google Ads does not define more precisely what an event is.Conversion labels
are for.Conversion labels
. More precisely defined: One Conversion label
per conversion action
.Conversion IDs and labels
are, you can now set up the most important event there is for your store: A purchase! You can also go through this tutorial again for any other event.Conversions
. Conversion action
. Conversion action
with the right values. In the image below you can see the optimal configuration. Conversion ID and label
and copy them for the next step. Extensions > My Extensions > Apps > Google Ads ... > Configuration
and enter your Conversion ID
. Make sure to activate the tracking! Conversion label
at Conversion: Purchase
. Make sure to activate the conversion. Now click on the button Save
and clear your complete store cache if necessary. Your purchases should now be tracked correctly!