Pinterest Tracking

he tracking setup works via the Pinterest Pixel and is done in a few steps.


You can configure the following steps per sales channel & language individually, which ultimately gives you more tracking flexibility.

Activate tracking

To activate the Pinterest Pixel you have to go to "Your sales channel" > Pixel Your Shop > Pinterest in Admin and activate the Opt-In switch.

Connect accounts

After activation, you simply need to add your Pinterest Tag ID. Note that you can also connect multiple accounts at the same time by simply placing multiple IDs in the same input.

Enable tracking events

By default, all tracking events are disabled. To activate the individual events you simply have to activate the corresponding switch. If you do not know exactly which events you need, we recommend simply activate all tracking events. Collecting more data can never hurt!

Enable enhanced match

The special Pinterest functionality 'Enhanced Match' is already supported without additional configuration. With Enhanced Match the secure & hosted emails of logged in customers or guest orders are sent back to Pinterest to to capture conversions from existing Pinterest users even more accurately.

A detailed manual can be found here: To the official Pinterest page

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