# Setup

Setting up tracking is done in a few steps on the Shopware shop.

## Set up account <a href="#set-up-account" id="set-up-account"></a>

The first step is, as always, to set up the account. Of course, you can do it manually OR you import a ready-made template with all variables, triggers & tags for Facebook, Google Ads, Google Analytics, Pinterest & Hotjar, which we have prepared especially for you 😃

You can find the template here. If necessary you have to put the content of the page into a separate .json file (e.g. template.json):\
\
For Shopware 6.6 and newer:

{% file src="/files/prOHKx5wmBWVKYOTszpe" %}
Save the content of the file as gtm-template.json
{% endfile %}

For Shopware 6.5 and older:

{% file src="/files/OfjQlrehIu7Dnw3WGPwJ" %}
Save the content of the file as gtm-template.json
{% endfile %}

To import the template, you have to go to `Admin > Import Container` in your Google Tag Manager container (Web) and upload the JSON file.

![](/files/-MhSjyTy_7lydWKCZWfO)

Make sure you change all the tracking IDs with the value "CHANGE\_IT". This includes:

* Facebook - Pixel ID
* Google Ads - Conversion ID
* Google Ads - Conversion - Add to cart - Conversion label
* Google Ads - Conversion - Purchase - Conversion label
* Google Ads - Conversion - View item - Conversion label
* Google Ads - Conversion - View item list - Conversion label
* Google Ads - Conversion - View search results - Conversion label
* Google Ads - Dynamic remarketing - Add to cart - Conversion label
* Google Analytics - Tracking ID
* Hotjar - Site ID
* Pinterest - Tag ID

## Enable tracking <a href="#enable-tracking" id="enable-tracking"></a>

To activate the Google Tag Manager, you have to go to `Extensions > My Extensions > Apps` in the admin and then at the app "Google Tag Manager" right click on `... > Configuration` on the right.

Now you are in the settings for the app. Next, you need to complete the following two steps: First you have to check the checkbox `Enable tracking` and then you have to enter the `Container ID`. If you now click on the `Save` button, the tracking should be active.

{% hint style="info" %}
**Tip**

If necessary, it might make sense to explicitly clear the store cache again if no data is transferred at first attempt.
{% endhint %}

![](/files/-MhUuRO0xQ7o-2kkrlPK)

## Enable event debugging <a href="#enable-event-debugging" id="enable-event-debugging"></a>

To understand exactly which data is sent to Google Tag Manager at which point, there is the possibility to get a detailed view in the Javascript console.

Simply activate the checkbox `Enable pixel event debugging in Javascript console` and then press the button `Save`.

![](/files/-MhSkjpEWLiLMaDRoe9-)


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