Setup
Setting up tracking is done in a few steps on the Shopware site.
Set up account
The first step is, as always, to set up the account. Of course, you can do it manually OR you import a ready-made template with all variables, triggers & tags for Facebook, Google Ads, Google Analytics, Pinterest & Hotjar, which we have prepared especially for you 😃
You can find the template here. If necessary you have to put the content of the page into a separate .json file (e.g. template.json):
To import the template, you have to go to Admin > Import Container in your Google Tag Manager container (Web) and upload the JSON file.
Make sure you change all the tracking IDs with the value "CHANGE_IT". This includes:
Facebook - Pixel ID
Google Ads - Conversion - Add to cart - Conversion ID
Google Ads - Conversion - Add to cart - Conversion label
Google Ads - Conversion - Purchase - Conversion ID
Google Ads - Conversion - Purchase - Conversion label
Google Ads - Conversion - View item - Conversion ID
Google Ads - Conversion - View item - Conversion label
Google Ads - Conversion - View item list - Conversion ID
Google Ads - Conversion - View item list - Conversion label
Google Ads - Conversion - View search results - Conversion ID
Google Ads - Conversion - View search results - Conversion label
Google Ads - Dynamic remarketing - Add to cart - Conversion ID
Google Ads - Dynamic remarketing - Add to cart - Conversion label
Google Ads - Dynamic remarketing - Purchase - Conversion ID
Google Ads - Dynamic remarketing - View item - Conversion ID
Google Ads - Dynamic remarketing - View item list - Conversion ID
Google Ads - Dynamic remarketing - View search results - Conversion ID
Google Analytics - Tracking ID
Hotjar - Site ID
Pinterest - Tag ID
Attention
Use at least Google Tag Manager version 1.2.0 so that everything works smoothly with the GTM template. Previous versions have less data for Google Tag Manager.
Enable tracking
To activate the Google Tag Manager, you have to go to Extensions > My Extensions > Apps in the admin and then at the app "Google Tag Manager" right click on ... > Configuration on the right.
Now you are in the settings for the app. Next, you need to complete the following two steps: First you have to check the checkbox Enable tracking and then you have to enter the Container ID. If you now click on the Save button, the tracking should be active.
Tip
If necessary, it might make sense to explicitly clear the store cache again if no data is transferred at first attempt.
Enable event debugging
To understand exactly which data is sent to Google Tag Manager at which point, there is the possibility to get a detailed view in the Javascript console.
Simply activate the checkbox Enable Pixel Event Debug in the Javascript Console and then press the button Save.
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