# Setup
Setting up tracking is done in a few steps on the Shopware site.
## Enable tracking
To activate Google Ads, you have to go to `Extensions > My Extensions > Apps` in the admin and then at the app "Google Ads" right click on `... > Configuration` on the right.
Now you are in the settings for the app. Next, you need to complete the following two steps: First you have to check the checkbox `Enable tracking` and then you have to enter the `Conversion ID`.
In addition, you have to activate the individual conversions like `Add to cart` or `Purchase` and enter the individual conversion labels.
Some conversions also have the possibility to set up dynamic marketing, which you can easily enable with the checkbox `Enable dynamic remarketing`.
If you now click on the `Save` button, the tracking should be active.
{% hint style="info" %}
**Tip**
If necessary, it might make sense to explicitly clear the store cache again if no data is transferred at first attempt.
{% endhint %}
## Enable event debugging
To understand exactly which data is sent to Google Ads at which point, there is the possibility to get a detailed view in the Javascript console.
Simply activate the checkbox `Enable Pixel Event Debug in the Javascript Console` and then press the button `Save`.
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