Setting up tracking is done in a few steps on the Shopware site.
To activate Google Ads, you have to go to
Extensions > My Extensions > Apps in the admin and then at the app "Google Ads" right click on
... > Configuration on the right.
Now you are in the settings for the app. Next, you need to complete the following two steps: First you have to check the checkbox
Enable tracking and then you have to enter the
In addition, you have to activate the individual conversions like
Add to cart or
Purchase and enter the individual conversion labels.
Some conversions also have the possibility to set up dynamic marketing, which you can easily enable with the checkbox
Enable dynamic remarketing.
If you now click on the
Save button, the tracking should be active.
Simply activate the checkbox